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Histoire Famille Chouinard
Les flèches du logo de Pierre Chouinard et Fils

About us

Eastern Townships • Montérégie • Centre du Québec

A three-generation family business 

Pierre Chouinard’s story began in the 70s in the Eastern townships. He quickly distinguished himself by his human approach, the reliability of his services and the quality of his products. Sharing the same values of excellence, his wife and three children joined the team.  Discover the history of our family business.


Pierre Chouinard’s career began as a delivery man for Ghislain Larochelle, a Texaco retailer, in September 1978.

Camion Texaco en 1978


On October 24, 1988, he started delivering Imperial Oil products in the Coaticook region.

Logo Esso L'Impériale en 1988


In 2001, the company began to expand, with Pierre Chouinard & Fils becoming the sole distributor for Imperial Oil in the Eastern Townships region.  At that time, the company’s fleet was composed of 5 trucks.

Flotte de 5 camions de livraison de carburant Pierre Chouinard et Fils en 2001


In 2004, Pierre Chouinard & Fils was granted the agency status by Imperial Oil and the company became a true Quebec SME. This is when the company truly became a family business.  In addition to his wife Thérèse, their 3 children, Stéphane, Bruno and Louise, became shareholders.  They started to actively participate in decisions and worked hard to achieve the company’s objectives. Their primary goal was to ensure the long-term succession of the company.

Pierre, Thérèse et les 3 enfants Bruno, Stéphane et Louise
Bruno, Stéphane et Louise
Famille de Pierre Chouinard et Fils - Deuxième génération
papa et maman chouinard © sonya messier copy.jpg


On November 17, 2011, the company partnered with Harnois Énergies as a reseller, with the goal of offering a complete range of services to its customers.

Logo de Harnois Énergies


A few years ago, children of the third generation began to work occasionally within the company, according to their interests and skills.  In December 2021, Anthony joined the team as a full-time semi-trailer driver.  

Troisième génération de la famille de Pierre Chouinard


Pierre Chouinard & Fils provides work to more than twenty employees, who’s engagement and dedication form a huge part of the company’s success.   

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